For those who have yet to be convinced that video ad promotions using video hosts like YouTube are acceptable forms of advertising or kicking off a marketing campaign, here’s an excerpt of an article from the CPA Australia website.

CPA Australia’s super YouTube video wins award
Date issued: 14 August 2008

“CPA Australia’s YouTube campaign to encourage Australians to love their super has won the prestigious Lightning Rod Award at the 2008 ASFA (Association of Superannuation Funds of Australia Limited) Communications Awards.

“CPA Australia President Alex Malley welcomed the award, saying CPA Australia had developed the campaign earlier this year to impart an important message on superannuation to a mainly Gen Y and X audience.

“‘We are concerned that many Australians, particularly younger Australians, will face a lifestyle shock in retirement if they simply rely on compulsory super contributions alone,’ Mr Malley said. ”

Visit CPA Australia website